Designer PR?

February 14, 2010 at 07:04 (Uncategorized)

Public Relations (PR) has always had a creative element, and it is gradually becoming more entwined with design and other industries as the years pass. The dominant focus has always been based mostly on the media, writing, establishing and maintaining relationships although this is now seen to be becoming more innovative.

PR is leaning more and more towards the design side and we can even see this has happened at the Cape Peninsula University of Technology where our faculty has moved from Commerce into Informatics and Design. What many people do not realise is that PR is very broad and PR people are able to involve themselves in many different ways and on many different levels.

Many organisations have set aside PR during recession and placed it in “the luxurious box” thinking that it is not a necessity for organisations. It has been seen as organising events, being apart of the “glitz and glamour” and meeting the famous. Yes, this does play a role, but only after having put in much hard work, sweat, blood and tears which is not seen by the public. It is only in recent years that organisations are realising that PR is needed and that we are able to do just as good a job and gain just as much publicity as the Marketing and Advertising people; but for less expenses and includes making good contacts.

Working with Advertising and Marketing people can also play a part and lead to new and exciting ventures and innovative ways for us as PR people to work. It opens up new elements of creativeness and channels that allow us to fully utilise what we have learnt in order to satisfy the client. Within the industry PR people also work closely with designers. This could be anything from helping to design the layout of an advert (working with advertisers too), to strategising ideas for a client for television, magazine or event opportunities.

 Public Relations is so extensive that it has room for other industries to get involved and for everyone to work together in order to reach the same goal. Public Relations could be Advertising PR, Marketing PR and DEFINITELY Designer PR.

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2 Comments

  1. Kerry-Lee Cockrell said,

    There is alot of truth behind what you are saying with regards to PR on all levels. Good idea not to forget it moving forward.

  2. Wanika Rusthoi said,

    I like your argument – your points are valid especially in our economy as it is now. Your choice of angle was also very good and I loved how you mentioned that the trend is even happening on our campus here at CPUT.

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